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Saab "Blackbird" :60

It’s a cold and haunting night. A beautiful woman waits. The Saab Blackbird speeds across a frozen lake to make it home. Under the ice, seals chase the car’s outline.

At Speedshape, when we take our imaginations out for a spin, we go all out. We put our best people on it, which is everyone. We suit up, cover the clocks, and put the hammer down until the work is perfect. We look to partner up with talented people like the spot’s director, Joseph Kosinski, and give them everything they need to create true and lasting art.

That’s how you produce work like the Saab spot, a piece that created a ton of excitement in the CG automotive world.

Now just imagine what we could do for you.

AgencySSIDirectorJoseph Kosinski
Posted December 11, 2008 to Broadcast, Featured.
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Ford Flex "Grid" :30

Youthful, dynamic, and exciting.

Those were the personality traits Ford’s agency, Anonymous Content, wanted to nail with the Flex work. They were looking to get a highly-stylized vehicle without losing the integrity of the design, and an environment as energetic as the vehicle itself.

So we joined forces with director Mark Romanek, crafted a CG vehicle that served everyone’s needs perfectly, and then let the Flex model tear up and down an entire virtual city.

From street level to hundreds of feet up in the air, the action and excitement never lets up, creating a ton of buzz in the mind of the target demographic, which turned out to be anyone who has a pulse. Additional print and digital outdoor extended the campaign and kept the interest in this vehicle at a fever pitch.

Turns out that youthful, dynamic, and exciting describes us pretty well, too.

AgencyJ Walter ThompsonCreativeTodd Ruthven, Judd StrykerDirectorMark Romanek
Posted December 11, 2008 to Broadcast, Featured.
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2010 Chevy Camaro

Reality may be overrated, but we’d never say the same about our client services.

Which is the perfect lead-in to the Chevy Camaro project. This project was a challenge for two reasons: we had the pressure of helping to successfully relaunch a legendary vehicle; and the accompanying complexity of working with a lot of teams on both the agency and client sides.

Our experienced client services and sales staff kept the entire team focused on creating something amazing, and a short while later, the client had the first of many pieces of muscular, dynamic, and reusable Camaro creative.

Come to think of it, you can’t possibly rate our people highly enough.

AgencyCampbell-EwaldCreativeRobin Todd, Julianne Purther
Posted December 10, 2008 to Featured, Print.
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Chevy Traverse Interior

It’s getting harder and harder to saw a vehicle in half these days.

That’s because with Speedshape’s advanced capabilities, there’s no need to whip out a saw and destroy an expensive prototype anymore. Especially given that our method is cleaner, faster, and produces better results.

Case in point, the Chevy Traverse project. Chevy didn’t have a prototype to destroy, so Campbell-Ewald knew just who to call. By capturing the CAD data and building it in CG, we were able to display details and create angles that would have been impossible to achieve by shearing off the side. The agency did a great job directing the work, and the result was a much deeper and more enticing interior view.

Just like that, we helped prevent the Chevy Traverse Chainsaw Massacre.

AgencyCampbell-EwaldCreativeTammy Gumz
Posted December 10, 2008 to Print.
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Hummer H2 Print

Imagine doing a jigsaw puzzle, but missing that crucial final piece.

That’s what happened to Hummer with their ‘08 brochure, so they quickly got us on board to fill in the blanks. Their needs were very specific: they wanted a rear three-quarter view of the Hummer H2 that married up perfectly with the photography they had already shot. So we carefully examined the lighting, angles and feel of the photography, and created a piece that slotted in perfectly with the rest of their materials.

At Speedshape, we don’t play games. But we sure are good at completing puzzles.

AgencyModernistaCreativeMichael Langone, Nathan Stewart
Posted December 10, 2008 to Print.