
No one gave us a hand on this one.
We’ve been Etrade’s go-to digital house of late, and we’ve developed a lot of mutual respect and trust with them and their main agency Grey Worldwide. So much so, in fact, that for the Etrade iPhone app spot, client and agency asked us to fly solo all the way through.
All parties wanted the spot to sync up perfectly with the high profile “monitor wall” campaign we’ve all collaborated on, so we didn’t mess with success. We set up the studio in-house, put up the green screen, and called in our favorite hand model.
The result is a spot that perfectly illustrates what using the Etrade iPhone app offers: freedom to trade wherever you are. For that, we’d like to give everyone involved a great big hand.

