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e*Trade "iPhone App" :30

No one gave us a hand on this one.

We’ve been Etrade’s go-to digital house of late, and we’ve developed a lot of mutual respect and trust with them and their main agency Grey Worldwide. So much so, in fact, that for the Etrade iPhone app spot, client and agency asked us to fly solo all the way through.

All parties wanted the spot to sync up perfectly with the high profile “monitor wall” campaign we’ve all collaborated on, so we didn’t mess with success. We set up the studio in-house, put up the green screen, and called in our favorite hand model.

The result is a spot that perfectly illustrates what using the Etrade iPhone app offers: freedom to trade wherever you are. For that, we’d like to give everyone involved a great big hand.

AgencyGrey WorldwideCreativePaul Behnen, Doug Schommer, Keira RosenthalDirectorConnor Meechan
Posted November 11, 2009 to Broadcast, Featured.
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Lonestar Harley-Davidson Special Edition

Imagine a Harley with sixteen extra wheels.

That’s what was running through our heads when we got the official word that we were going to help launch the new Navistar Harley-Davidson Special Edition truck. But since the truck hadn’t been built yet and customers wanted to see it, it was up to us to bring the brilliant design to life.

With a lot of great help from the engineers, we produced stunning 3D exteriors and interiors that did this legend-in-the-making proud. Initially, it was just one project, but when they saw what we could do, they asked us to help optimize the work for print, web, running footage, and social media.

Talk about being in hog heaven.

AgencyFathom Communications, Bagby & Co., ProActiveCreativeDoug Kemp & Corey Kammer
Posted August 3, 2009 to Featured, Interactive, Print.
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2010 Chevy Camaro Configurator

Some people can look at a white 2010 Camaro, and be completely enthralled. Others, however, see a tantalizing canvas that needs to be explored.

That’s the impetus behind the impressive new 2010 Chevy Camaro Configurator. Using this sophisticated web tool, prospective customers can see the Camaro of their dreams in the color and wheel package they want in a few simple steps.

That’s the power of Speedshape’s groundbreaking and proprietary configurator — it can turn casual interest in your product into serious sales. Better yet, it comes packaged with our world-class CG and next-generation web design, so you get a turnkey solution that starts working hard from the second it’s launched.

Think of it this way: whenever someone is configuring their ideal version of your product, you’re building a custom-made consumer at the very same time.

AgencyCampbell-EwaldCreativeKevin OmansDirectorCorey Brent
Posted May 11, 2009 to Featured, Interactive.
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2010 Chevy Camaro Launch Site

In 1966, there was one car everyone was crazy about: the newly-launched Camaro.

In 2010, nothing has changed.

You see, it’s not every day that you get to participate in the re-birth of an automotive legend, so we made sure to bring our full game to the 2010 Chevy Camaro launch site project.

Chevy’s agency gave us some strong initial thoughts, and asked us to take them all the way to full-blown reality. We pushed the limit and produced a clean, captivating launch site that makes the Camaro the star attraction it absolutely deserves to be.

We’re looking forward to helping out on the next generation Camaro launch, too.

AgencyCampbell-EwaldCreativeKevin OmansDirectorCorey Brent
Posted May 10, 2009 to Featured, Interactive.
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2010 Ford Taurus Launch Site

Ford Taurus. Sexy. No longer mutually exclusive.

When Ford did a complete overhaul of the Taurus, they wanted to make sure their launch site was every bit as impressive as the vehicle itself. In particular, the designers and engineers at Ford did a stellar job creating a body that looked great from all angles.

To show this styling off, we created our usual pristine renders and crafted seamless 360° spins, giving users complete control over every possible viewpoint of the Taurus. It’s safe to say that anyone who looks at it never thinks of the Ford Taurus in the same way.

We just hope the Taurus is comfortable with its new status as a sex symbol.

AgencyTeam DetroitCreativeJennifer Powers
Posted May 9, 2009 to Featured, Interactive.