Zoom, zoom, zoom. Zoom. We feel we earned that last one.

Mazda’s CX-7 came onto the scene and redefined what a small SUV could achieve. In helping to develop the creative work, we feel we redefined what you can expect from a CG digital firm, too.

Once we had the CX-7 assets perfected, they were used in feature-heavy video demos, full 3d CG backgrounds, technical cutaways, and beautiful interior explorations.

It’s always gratifying to have input on multiple executions on a client’s work, and the results show what happens when Speedshape takes a lead role.

Zoom. Sorry, but work this good deserved one more.

This is possibly our biggest bodybuilding victory yet. You see, we’ve built a lot of dynamic, engaging CG cars over the years, but the 2010 Mustang we built for Ford and Team Detroit is one of our clear favorites.

We started off by creating a series of riveting HD video teasers from custom car CG and 2D environments, and let the excitement start to build. When the audience started chomping at the bit, we provided design studio Firstborn with edgy, fully realized visuals neatly arranged in stacks and ready to be showcased in the immersive “Community Customizer” web site experience, the strong and pervasive online media campaign, and in the majority of the print collateral.

The customizer was such a hit that over 170,000 user-generated wallpaper designs were submitted in just 6 weeks, which made choosing the images shown here like finding a needle in a haystack.

But there was one more encore for all us on the project to enjoy: the campaign was highlighted at the J.D. Power Catalyst Awards as the “Most Engaging Yahoo! Ad Ever” served to date.

Talk about flexing your marketing muscles.

Rugged. Uncompromising. Virtually indestructible. And that’s just the product demos.

Ford went all-out with the new Ford Super Duty truck, so we damn well made sure to do the same when we helped Team Detroit put together the web-based demos for this one-of-a-kind truck. First out of the gate was creating HD visuals from the CAD data, an arduous job that we did completely from scratch. As always, we made them incredibly flexible as well, so they can be used in any other type of killer marketing materials.

Each demo starts with compelling running footage, then dives down into the awesome engineering of each component, going inside and explaining why the engineering is flat-out brilliant. We then emerge from the feature demo back into more gripping running footage.

All of this pulled together by the voice of Mike Rowe, the host of Dirty Jobs and a man knows a thing of two about grit, toughness, and sheer will. A staggering amount of work and thought was put into these demos, and we challenge anyone to watch them and not crave this truck.

After viewing the footage, one of the Ford engineers proclaimed them by far the best CG running footage demos ever. Considering the impressive engineering that went into this truck, we can’t think of a better compliment from a better source.

No one will throw stones at this glass.

Since the day Jack Daniels bought his whisky business from his preacher friend (true story), this brand has stood to represent the absolute finest sour mash whisky you can find. So we were flattered and downright thrilled that the good folks at Jack Daniel’s got in touch. The challenge was simple but daunting: to create a perfect CG replica of the world-famous Jack Daniel’s bottle.

To ensure perfection, we cut open actual bottles (no, the whisky didn’t go to waste), meticulously scanned them inside and out, and ended up creating the truest glass model anyone has ever seen.

Just like the product, this project was smooth, rewarding, and left a great aftertaste for everyone involved.

Knoll Generation chairs only come in green.

While it’s true that you can get a Knoll Generation chair in a number of different colors, you’ll still end up with a chair that has earned a coveted Sustainable Platinum rating for use of green technologies.

So to say we were pleased to help sell this environmentally friendly chair would be an understatement. Working with Agency Fathom Communications, we helped to produce product demos for Knoll’s Sit How You Want Dot Com web site that really explain all the terrific features of the chair, and illustrate the forward thinking by the Knoll design team.

All in all, we’d say the competition is positively green with envy.