When your product’s price tag starts in the tens of millions, you’re going to need a pretty impressive sales video.



That goes double if you find yourself in a situation like Northrop Grumman faced with their F35 fighter plane. While their brilliant engineers had done an amazing job designing the plane, manufacturing hadn’t even spun the first bolt, and prospective buyers needed a little added incentive. 



So they brought us in, gave us the partial CAD data they had on hand, and we went to work. Using conversations with the engineers and a great deal of creative interpretation, we filled in the missing pieces and figured out how certain F35 features and functions would look, work and react.



In the end, there was a dramatic liftoff, an exciting flight, and a 
perfect landing. That pretty much describes the project, too.

It had to be exciting. It had to be cool. It had to be modular. It had to be updatable.

That’s why it had to be Speedshape.

A short time after Fox came through the door, they had a reusable asset that could be updated each week for different games, married up well to any green screen scenes they wanted to add, and could  be edited by the studio at the last minute. More importantly, it looks sweet as all heck.

You never know how NFL matchups will turn out. But you always know you’ll get our best game.

Everyone can prevent forest fires. But not many companies can light the burners under a campaign that’s been running for sixty-four years.

Since we primarily render hard, shiny objects that move fast, putting together a soft and realistic Smokey the Bear was an interesting challenge. To accomplish it, we built a customized “fur pipeline” that was ideal to the task, giving just the right amount of softness and detail, and bringing a lot of personality and realism to the character.

Speedshape and Smokey. One match that deserved to be played with.

Chevrolet. Few brands carry the same weight, respect, and history as this automotive legend.

So when Chevy was looking for a way to showcase its incredible history and culture through archive material, we knew just what to do. We designed an entire virtual 3D city called “Chevy Nation” that featured areas like Chevy Groove Club with Chevy-themed music, Racing Garage featuring the current Chevy racing effort, and the Chop Shop, which features customized Chevy vehicles.

The site gave users a deeper understanding and appreciation for the iconic Chevy brand. and the fully immersive experience kept them entertained and engaged.

Anyone up for some baseball, hot dogs and apple pie?

We’d never throw you under the bus. But we have no problem putting you underneath a truck or two.

We did exactly that for GMC. Reason being, they build some incredibly strong and well-engineered drivetrains, but they’re not easy to show off. Not many camera operators want to be slung beneath a state-of-the-art chassis and driven over rough logging roads, gaping potholes and sharp riverbed rocks.

Massmarket came to us looking for a solution, and we were more than happy to deliver one. We provided them with optimized and rendered imagery that included interiors, exteriors, and mechanical data. Once ready, all of this was used to develop an “x-ray” effect that really showcased the truck’s suspension and called out the individual features in a truly memorable way.

We love showcasing our client’s underpinnings. Because in the process, it illustrates that our foundation is rock-solid, too.