
Explode. Put back together. Repeat.
When Sarkissian Mason wanted to blow apart the Mazda Speed3, they knew just where to park their project. Once we had raw vehicle model in hand, we built a perfect replica of the Speed3, then handcrafted each body piece and performance accessory so it could shine on its own. We then built a moody city background that would really show off the fireworks to come. The web video starts with the Speed3 looking fast and deadly, then all of a sudden, the entire car pulls apart to showcase the many performance features and the exciting style points, and then is put back together together with perfection and keeps tearing up the street.
When we were done, all agreed it was complete success. And not just because there weren’t any extra pieces left over, either.
