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2010 Mazda Speed3

Explode. Put back together. Repeat.

When Sarkissian Mason wanted to blow apart the Mazda Speed3, they knew just where to park their project. Once we had raw vehicle model in hand, we built a perfect replica of the Speed3, then handcrafted each body piece and performance accessory so it could shine on its own. We then built a moody city background that would really show off the fireworks to come. The web video starts with the Speed3 looking fast and deadly, then all of a sudden, the entire car pulls apart to showcase the many performance features and the exciting style points, and then is put back together together with perfection and keeps tearing up the street.

When we were done, all agreed it was complete success. And not just because there weren’t any extra pieces left over, either.

AgencySarkissian MasonCreativeBianca Shaw, Andy Gray, James Kowalski, Shawn Hartwig
Posted December 18, 2009 to Interactive.
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HP Touchprinting

We’re definitely putting this in our photo album.

A great printer is judged by whether or not it can produce stunning results on each and every job. We’d like to think that’s how you judge a digital CG firm, too, and the work we pulled off for the HP Photosmart Premium printer definitely supports our contention.

HP’s new web-enabled printer offers a touch screen that opens up new possibilities of what a printer can be, and the application really called for our unique CG abilities. We produced assets that are be every bit as good for video as they are for still shots, and the finished piece really brings the experience to life and makes a strong connection to the viewer.

It turned out so well, in fact, that we’re going to add it to our scrapbook, too.

AgencyGoodby Silverstein & Partners, Grow Interactive
Posted December 17, 2009 to Interactive.
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Camaro "Transformers" Theatrical :30

We’d love to show you our Transformers collection.

The Chevy Camaro can go from a sports car to an amusement park ride by simply stomping on the gas. But turning it into a match for laser-shooting giant robots was another thing altogether.

To pull this off, we crafted some beautiful silver on white scenes to run in theaters during the release of “Transformers II” and during the MLB playoffs. The work turned the already attractive Camaro into a veritable “must have” in the consumer’s eyes, and generated a lot of excitement.

Best of all, we have a shiny new toy to show off to our clients and friends.

AgencyCampbell-Ewald
Posted December 15, 2009 to Broadcast, Featured.
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Ford Mustang "Anywhere Faster" :30

The 2010 Mustangs from Ford. Collect them all.

Team Detroit found a way to fit every Mustang model into one TV spot, and we found a way to make it exciting and memorable. Working alongside the creatives from Team Detroit, we re-used the CG photogrammetry we’d already produced for the Mustang to give this spot a bevy of exciting visuals. The commercial runs through every Mustang version currently available, including the interior and navigation system, and gives buyers all the wheel candy they could ever want.

Better yet, there’s no limit per customer.

AgencyTeam Detroit
Posted December 14, 2009 to Broadcast.
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Head & Shoulders "The Polamalinator"

Troy Palamolu has very pretty hair. But we don’t suggest you stare at it.

Instead, check out the Head & Shoulders site. It’s much safer. You see, Troy is almost as well-known for his voluminous hair as he is for the bone-crunching hits he delivers as an all-pro linebacker for the Pittsburgh Steelers. So after Head & Shoulders signed him to be their spokesman, they looked for ways to maximize his impact. They threw us the project, and we took it deep. The game we put together called “3D Tackling Troy” lets users control the mighty Mr. Palamolu as he wreaks havoc all over a virtual field filled with Head & Shoulders shampoo powerups and tackling dummies.

We’re thankful for two things on this project: that we got to work with Head & Shoulders and Troy Palamolu, and that we never have to see that hair from across a football.

AgencyResource InteractiveCreativeCorey Brent
Posted December 12, 2009 to Featured, Interactive.