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Lonestar Harley-Davidson Special Edition

Imagine a Harley with sixteen extra wheels.

That’s what was running through our heads when we got the official word that we were going to help launch the new Navistar Harley-Davidson Special Edition truck. But since the truck hadn’t been built yet and customers wanted to see it, it was up to us to bring the brilliant design to life.

With a lot of great help from the engineers, we produced stunning 3D exteriors and interiors that did this legend-in-the-making proud. Initially, it was just one project, but when they saw what we could do, they asked us to help optimize the work for print, web, running footage, and social media.

Talk about being in hog heaven.

AgencyFathom Communications, Bagby & Co., ProActiveCreativeDoug Kemp & Corey Kammer
Posted August 3, 2009 to Featured, Interactive, Print.
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2010 Chevy Camaro

Reality may be overrated, but we’d never say the same about our client services.

Which is the perfect lead-in to the Chevy Camaro project. This project was a challenge for two reasons: we had the pressure of helping to successfully relaunch a legendary vehicle; and the accompanying complexity of working with a lot of teams on both the agency and client sides.

Our experienced client services and sales staff kept the entire team focused on creating something amazing, and a short while later, the client had the first of many pieces of muscular, dynamic, and reusable Camaro creative.

Come to think of it, you can’t possibly rate our people highly enough.

AgencyCampbell-EwaldCreativeRobin Todd, Julianne Purther
Posted December 10, 2008 to Featured, Print.
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Chevy Traverse Interior

It’s getting harder and harder to saw a vehicle in half these days.

That’s because with Speedshape’s advanced capabilities, there’s no need to whip out a saw and destroy an expensive prototype anymore. Especially given that our method is cleaner, faster, and produces better results.

Case in point, the Chevy Traverse project. Chevy didn’t have a prototype to destroy, so Campbell-Ewald knew just who to call. By capturing the CAD data and building it in CG, we were able to display details and create angles that would have been impossible to achieve by shearing off the side. The agency did a great job directing the work, and the result was a much deeper and more enticing interior view.

Just like that, we helped prevent the Chevy Traverse Chainsaw Massacre.

AgencyCampbell-EwaldCreativeTammy Gumz
Posted December 10, 2008 to Print.
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Hummer H2 Print

Imagine doing a jigsaw puzzle, but missing that crucial final piece.

That’s what happened to Hummer with their ‘08 brochure, so they quickly got us on board to fill in the blanks. Their needs were very specific: they wanted a rear three-quarter view of the Hummer H2 that married up perfectly with the photography they had already shot. So we carefully examined the lighting, angles and feel of the photography, and created a piece that slotted in perfectly with the rest of their materials.

At Speedshape, we don’t play games. But we sure are good at completing puzzles.

AgencyModernistaCreativeMichael Langone, Nathan Stewart
Posted December 10, 2008 to Print.
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Pontiac G8

Pontiac was looking to make a statement.

So they put their best people on the task of creating an all-new Pontiac sports car, and pumped out the stunning new G8.

Fortunately, we got to work on it. Using raw CG data, we conjured up every sexy curve and every muscular body panel, and made the client very happy. Before we knew it, Pontiac had tossed us a number of additional projects.

Now that’s what we call a statement.

AgencyLeo BurnettCreativeBruno Hohmann
Posted December 9, 2008 to Print.