Explode. Put back together. Repeat.

When Sarkissian Mason wanted to blow apart the Mazda Speed3, they knew just where to park their project. Once we had raw vehicle model in hand, we built a perfect replica of the Speed3, then handcrafted each body piece and performance accessory so it could shine on its own. We then built a moody city background that would really show off the fireworks to come. The web video starts with the Speed3 looking fast and deadly, then all of a sudden, the entire car pulls apart to showcase the many performance features and the exciting style points, and then is put back together together with perfection and keeps tearing up the street.

When we were done, all agreed it was complete success. And not just because there weren’t any extra pieces left over, either.

We’re definitely putting this in our photo album.

A great printer is judged by whether or not it can produce stunning results on each and every job. We’d like to think that’s how you judge a digital CG firm, too, and the work we pulled off for the HP Photosmart Premium printer definitely supports our contention.

HP’s new web-enabled printer offers a touch screen that opens up new possibilities of what a printer can be, and the application really called for our unique CG abilities. We produced assets that are be every bit as good for video as they are for still shots, and the finished piece really brings the experience to life and makes a strong connection to the viewer.

It turned out so well, in fact, that we’re going to add it to our scrapbook, too.

Troy Palamolu has very pretty hair. But we don’t suggest you stare at it.

Instead, check out the Head & Shoulders site. It’s much safer. You see, Troy is almost as well-known for his voluminous hair as he is for the bone-crunching hits he delivers as an all-pro linebacker for the Pittsburgh Steelers. So after Head & Shoulders signed him to be their spokesman, they looked for ways to maximize his impact. They threw us the project, and we took it deep. The game we put together called “3D Tackling Troy” lets users control the mighty Mr. Palamolu as he wreaks havoc all over a virtual field filled with Head & Shoulders shampoo powerups and tackling dummies.

We’re thankful for two things on this project: that we got to work with Head & Shoulders and Troy Palamolu, and that we never have to see that hair from across a football.

Zoom, zoom, zoom. Zoom. We feel we earned that last one.

Mazda’s CX-7 came onto the scene and redefined what a small SUV could achieve. In helping to develop the creative work, we feel we redefined what you can expect from a CG digital firm, too.

Once we had the CX-7 assets perfected, they were used in feature-heavy video demos, full 3d CG backgrounds, technical cutaways, and beautiful interior explorations.

It’s always gratifying to have input on multiple executions on a client’s work, and the results show what happens when Speedshape takes a lead role.

Zoom. Sorry, but work this good deserved one more.

This is possibly our biggest bodybuilding victory yet. You see, we’ve built a lot of dynamic, engaging CG cars over the years, but the 2010 Mustang we built for Ford and Team Detroit is one of our clear favorites.

We started off by creating a series of riveting HD video teasers from custom car CG and 2D environments, and let the excitement start to build. When the audience started chomping at the bit, we provided design studio Firstborn with edgy, fully realized visuals neatly arranged in stacks and ready to be showcased in the immersive “Community Customizer” web site experience, the strong and pervasive online media campaign, and in the majority of the print collateral.

The customizer was such a hit that over 170,000 user-generated wallpaper designs were submitted in just 6 weeks, which made choosing the images shown here like finding a needle in a haystack.

But there was one more encore for all us on the project to enjoy: the campaign was highlighted at the J.D. Power Catalyst Awards as the “Most Engaging Yahoo! Ad Ever” served to date.

Talk about flexing your marketing muscles.