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Camaro "Transformers" Theatrical :30

We’d love to show you our Transformers collection.

The Chevy Camaro can go from a sports car to an amusement park ride by simply stomping on the gas. But turning it into a match for laser-shooting giant robots was another thing altogether.

To pull this off, we crafted some beautiful silver on white scenes to run in theaters during the release of “Transformers II” and during the MLB playoffs. The work turned the already attractive Camaro into a veritable “must have” in the consumer’s eyes, and generated a lot of excitement.

Best of all, we have a shiny new toy to show off to our clients and friends.

AgencyCampbell-Ewald
Posted December 15, 2009 to Broadcast, Featured.
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Head & Shoulders "The Polamalinator"

Troy Palamolu has very pretty hair. But we don’t suggest you stare at it.

Instead, check out the Head & Shoulders site. It’s much safer. You see, Troy is almost as well-known for his voluminous hair as he is for the bone-crunching hits he delivers as an all-pro linebacker for the Pittsburgh Steelers. So after Head & Shoulders signed him to be their spokesman, they looked for ways to maximize his impact. They threw us the project, and we took it deep. The game we put together called “3D Tackling Troy” lets users control the mighty Mr. Palamolu as he wreaks havoc all over a virtual field filled with Head & Shoulders shampoo powerups and tackling dummies.

We’re thankful for two things on this project: that we got to work with Head & Shoulders and Troy Palamolu, and that we never have to see that hair from across a football.

AgencyResource InteractiveCreativeCorey Brent
Posted December 12, 2009 to Featured, Interactive.
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Mustang Community Customizer

This is possibly our biggest bodybuilding victory yet. You see, we’ve built a lot of dynamic, engaging CG cars over the years, but the 2010 Mustang we built for Ford and Team Detroit is one of our clear favorites.

We started off by creating a series of riveting HD video teasers from custom car CG and 2D environments, and let the excitement start to build. When the audience started chomping at the bit, we provided design studio Firstborn with edgy, fully realized visuals neatly arranged in stacks and ready to be showcased in the immersive “Community Customizer” web site experience, the strong and pervasive online media campaign, and in the majority of the print collateral.

The customizer was such a hit that over 170,000 user-generated wallpaper designs were submitted in just 6 weeks, which made choosing the images shown here like finding a needle in a haystack.

But there was one more encore for all us on the project to enjoy: the campaign was highlighted at the J.D. Power Catalyst Awards as the “Most Engaging Yahoo! Ad Ever” served to date.

Talk about flexing your marketing muscles.

AgencyTeam Detroit
Posted December 8, 2009 to Featured, Interactive.
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Ford 2011 Super Duty

Rugged. Uncompromising. Virtually indestructible. And that’s just the product demos.

Ford went all-out with the new Ford Super Duty truck, so we damn well made sure to do the same when we helped Team Detroit put together the web-based demos for this one-of-a-kind truck. First out of the gate was creating HD visuals from the CAD data, an arduous job that we did completely from scratch. As always, we made them incredibly flexible as well, so they can be used in any other type of killer marketing materials.

Each demo starts with compelling running footage, then dives down into the awesome engineering of each component, going inside and explaining why the engineering is flat-out brilliant. We then emerge from the feature demo back into more gripping running footage.

All of this pulled together by the voice of Mike Rowe, the host of Dirty Jobs and a man knows a thing of two about grit, toughness, and sheer will. A staggering amount of work and thought was put into these demos, and we challenge anyone to watch them and not crave this truck.

After viewing the footage, one of the Ford engineers proclaimed them by far the best CG running footage demos ever. Considering the impressive engineering that went into this truck, we can’t think of a better compliment from a better source.

AgencyTeam Detroit
Posted December 8, 2009 to Featured, Interactive.
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e*Trade "iPhone App" :30

No one gave us a hand on this one.

We’ve been Etrade’s go-to digital house of late, and we’ve developed a lot of mutual respect and trust with them and their main agency Grey Worldwide. So much so, in fact, that for the Etrade iPhone app spot, client and agency asked us to fly solo all the way through.

All parties wanted the spot to sync up perfectly with the high profile “monitor wall” campaign we’ve all collaborated on, so we didn’t mess with success. We set up the studio in-house, put up the green screen, and called in our favorite hand model.

The result is a spot that perfectly illustrates what using the Etrade iPhone app offers: freedom to trade wherever you are. For that, we’d like to give everyone involved a great big hand.

AgencyGrey WorldwideCreativePaul Behnen, Doug Schommer, Keira RosenthalDirectorConnor Meechan
Posted November 11, 2009 to Broadcast, Featured.