Rugged. Uncompromising. Virtually indestructible. And that’s just the product demos.

Ford went all-out with the new Ford Super Duty truck, so we damn well made sure to do the same when we helped Team Detroit put together the web-based demos for this one-of-a-kind truck. First out of the gate was creating HD visuals from the CAD data, an arduous job that we did completely from scratch. As always, we made them incredibly flexible as well, so they can be used in any other type of killer marketing materials.

Each demo starts with compelling running footage, then dives down into the awesome engineering of each component, going inside and explaining why the engineering is flat-out brilliant. We then emerge from the feature demo back into more gripping running footage.

All of this pulled together by the voice of Mike Rowe, the host of Dirty Jobs and a man knows a thing of two about grit, toughness, and sheer will. A staggering amount of work and thought was put into these demos, and we challenge anyone to watch them and not crave this truck.

After viewing the footage, one of the Ford engineers proclaimed them by far the best CG running footage demos ever. Considering the impressive engineering that went into this truck, we can’t think of a better compliment from a better source.