
The big, loud, screeching smoky burnout.
Road racers do them to celebrate wins, drag car drivers use them to heat up the tires, and everyone else does them just because they’re a blast. So you just knew we’d jump at the chance to build an incredible digital burnout.
Then Team Detroit called, looking for some web-friendly motion media to showcase the hot new Mustang. The timing was perfect, but it was also tight.
We jumped in immediately and reviewed tons of burnout videos, did a bunch of tests and simulations, and finally rendered out a dramatic, tire-searing burnout that flat-out blew away everyone on the client side.
Care to guess how we celebrated the big win?


I remember seeing this on the Mustang website. Very very nice work. I could hardly tell it was CG until the 360 view. Did you guys get CAD data from Ford for the model?
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