Youthful, dynamic, and exciting.

Those were the personality traits Ford’s agency, Anonymous Content, wanted to nail with the Flex work. They were looking to get a highly-stylized vehicle without losing the integrity of the design, and an environment as energetic as the vehicle itself.

So we joined forces with director Mark Romanek, crafted a CG vehicle that served everyone’s needs perfectly, and then let the Flex model tear up and down an entire virtual city.

From street level to hundreds of feet up in the air, the action and excitement never lets up, creating a ton of buzz in the mind of the target demographic, which turned out to be anyone who has a pulse. Additional print and digital outdoor extended the campaign and kept the interest in this vehicle at a fever pitch.

Turns out that youthful, dynamic, and exciting describes us pretty well, too.