Everyone can prevent forest fires. But not many companies can light the burners under a campaign that’s been running for sixty-four years.

Since we primarily render hard, shiny objects that move fast, putting together a soft and realistic Smokey the Bear was an interesting challenge. To accomplish it, we built a customized “fur pipeline” that was ideal to the task, giving just the right amount of softness and detail, and bringing a lot of personality and realism to the character.

Speedshape and Smokey. One match that deserved to be played with.