We’d never throw you under the bus. But we have no problem putting you underneath a truck or two.

We did exactly that for GMC. Reason being, they build some incredibly strong and well-engineered drivetrains, but they’re not easy to show off. Not many camera operators want to be slung beneath a state-of-the-art chassis and driven over rough logging roads, gaping potholes and sharp riverbed rocks.

Massmarket came to us looking for a solution, and we were more than happy to deliver one. We provided them with optimized and rendered imagery that included interiors, exteriors, and mechanical data. Once ready, all of this was used to develop an “x-ray” effect that really showcased the truck’s suspension and called out the individual features in a truly memorable way.

We love showcasing our client’s underpinnings. Because in the process, it illustrates that our foundation is rock-solid, too.