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Roadster

When your product’s price tag starts in the tens of millions, you’re going to need a pretty impressive sales video.



That goes double if you find yourself in a situation like Northrop Grumman faced with their Roadster F35 fighter plane. While their brilliant engineers had done an amazing job designing the plane, manufacturing hadn’t even spun the first bolt, and prospective buyers needed a little added incentive. 



So they brought us in, gave us the partial CAD data they had on hand, and we went to work. Using conversations with the engineers and a great deal of creative interpretation, we filled in the missing pieces and figured out how certain F35 features and functions would look, work and react.



In the end, there was a dramatic liftoff, an exciting flight, and a 
perfect landing. That pretty much describes the project, too.

AgencyNorthrop Grumman
Posted May 31, 2009 to Broadcast.
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2010 Chevy Camaro Configurator

Some people can look at a white 2010 Camaro, and be completely enthralled. Others, however, see a tantalizing canvas that needs to be explored.

That’s the impetus behind the impressive new 2010 Chevy Camaro Configurator. Using this sophisticated web tool, prospective customers can see the Camaro of their dreams in the color and wheel package they want in a few simple steps.

That’s the power of Speedshape’s groundbreaking and proprietary configurator — it can turn casual interest in your product into serious sales. Better yet, it comes packaged with our world-class CG and next-generation web design, so you get a turnkey solution that starts working hard from the second it’s launched.

Think of it this way: whenever someone is configuring their ideal version of your product, you’re building a custom-made consumer at the very same time.

AgencyCampbell-EwaldCreativeKevin OmansDirectorCorey Brent
Posted May 11, 2009 to Featured, Interactive.
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2010 Chevy Camaro Launch Site

In 1966, there was one car everyone was crazy about: the newly-launched Camaro.

In 2010, nothing has changed.

You see, it’s not every day that you get to participate in the re-birth of an automotive legend, so we made sure to bring our full game to the 2010 Chevy Camaro launch site project.

Chevy’s agency gave us some strong initial thoughts, and asked us to take them all the way to full-blown reality. We pushed the limit and produced a clean, captivating launch site that makes the Camaro the star attraction it absolutely deserves to be.

We’re looking forward to helping out on the next generation Camaro launch, too.

AgencyCampbell-EwaldCreativeKevin OmansDirectorCorey Brent
Posted May 10, 2009 to Featured, Interactive.
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2010 Ford Taurus Launch Site

Ford Taurus. Sexy. No longer mutually exclusive.

When Ford did a complete overhaul of the Taurus, they wanted to make sure their launch site was every bit as impressive as the vehicle itself. In particular, the designers and engineers at Ford did a stellar job creating a body that looked great from all angles.

To show this styling off, we created our usual pristine renders and crafted seamless 360° spins, giving users complete control over every possible viewpoint of the Taurus. It’s safe to say that anyone who looks at it never thinks of the Ford Taurus in the same way.

We just hope the Taurus is comfortable with its new status as a sex symbol.

AgencyTeam DetroitCreativeJennifer Powers
Posted May 9, 2009 to Featured, Interactive.
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E*Trade "Active Trader"
E*Trade "Pre-Retirement"
E*Trade "Investment Control"

Who knew sitting in front of a computer could be considered an adrenaline sport?

When E*TRADE came to us, they simply wanted prospective users to know how exciting and rewarding online trading with E*TRADE could be. So using green screen actors and an iconic wall of monitors, we showcased a number of different exciting lifestyles that a successful trader could enjoy. We’re really happy with the way the work turned out, and the client was more than excited.

With new projects from E*TRADE already in the works, we can feel our collective heart rate starting to rise, too.

AgencyGrey GroupCreativeKeira Rosenthal, Paul Behnen, Doug Schommer, Maurizio Grammatico, Noel Cottrell, Rob BaloccoDirectorCarl Seibert, John Allardice
Posted May 5, 2009 to Broadcast, Featured.